Strength, muscle gain, fat loss or general fitness—planned around your available equipment.
Practical nutrition
Food preferences, allergies, shopping budget and realistic meal options.
Progress that adapts
Track changes and update your plan as your goals evolve.
Shop FitEra Nutrition
Performance essentials for your next era. Explore our collection while we finalize formulations, packaging and fulfillment.
Product collection
Creatine
R299
FitEra Nutrition collection
Indicative price · Product details and availability being finalized.
Vitamin C
R149
FitEra Nutrition collection
Indicative price · Product details and availability being finalized.
Hydration Powder
R249
FitEra Nutrition collection
Indicative price · Product details and availability being finalized.
Collagen
R349
FitEra Nutrition collection
Indicative price · Product details and availability being finalized.
Pre-Workout
R399
FitEra Nutrition collection
Indicative price · Product details and availability being finalized.
Vitamin B12
Price coming soon
FitEra Nutrition collection
Product details and availability being finalized.
Omega 3
Price coming soon
FitEra Nutrition collection
Product details and availability being finalized.
Product photos are provided by FitEra. All seven product cards now use FitEra-provided photos. Listed prices are provisional in ZAR; B12 and Omega 3 pricing is pending. Ordering and payments are not active yet.
Membership options
Starter
Free preview
Explore FitEra and build your profile.
FitEra Plus
Coming soon
Personalized workouts and nutrition. Subscription price to be finalized.
FitEra Coach
Coming soon
Progress check-ins and ongoing updates.
YOUR DASHBOARD.
Your FitEra account, goals and fitness profile in one place.
Your FitEra account
Your progress starts here. Sign in or create an account.
Set a new password
Enter a new password for your FitEra account.
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My FitEra profile
Manage your account and fitness preferences.
Tell us about your goals
Prototype only: this form runs locally in your browser and does not send or store your answers. It creates a profile summary, not a medical or AI-generated plan.
FitEra AI Coach
Generate and save educational workout and nutrition plans from your fitness profile. Sign in first. Plans are not medical advice.
My saved AI plans
My saved fitness profiles
Sign in to save your goals securely and restore them whenever you return.
